Nontobeko “Noni” Xaba is the founder and creative director of BekoX. With over 17 years under her belt in the fashion industry, she has acquired wealth of experience in product development and visual merchandising. Her personal passion is to see Women everywhere looking and feeling their best in every space they take up. She is commended by many for her impeccable taste and lives up to the title of an all-season trendsetter. Her style radiates top-notch international flair. Noni herself is proudly South African, born and raised in the heart of Durban.